Group Coaching Training Course

Welcome to the Group Coaching Training Course. This course has a series of lessons that will help you learn how group coaching programs works, so you can use them in your own business.

In this first series we’re going to talk a little bit about how group coaching programs works and why they are a smart option for your business.

Group coaching programs are extremely popular because they offer coaches the opportunity to serve more clients in less time. This is especially true since Facebook introduced the private group feature to its members. This type of coaching is based on the same basic approaches used by personal coaches while bringing the discussion into a smaller space for conversation. Groups can be found on a wide variety of topics that are usually focused on goal setting, taking action, and accountability.

As they grow in popularity many people are finding that they prefer group coaching over the more traditional one-on-one programs. This is because it offers a sense of community that’s not found when it’s just you and your coach on a phone call or in a video chat.

With one-on-one coaching, it’s just you and your coach. The focus is all on you, what you did (or didn’t) accomplish in the last week or month, and how you can improve. Don’t get me wrong this can have its benefits if you’re at a time in your life where having a coach will help you achieve your goals faster, but if you’re looking for accountability and support a group setting can be even better.

On the other hand, with a group program, there’s usually a forum or Facebook group where members can interact and support each another, ask for guidance and form beneficial relationships.

If you need a shoulder to cry on about a missed goal you’ll have several supporters instead of one, that can help you get back on track, make your goals and hit those milestones you’re striving for.

Another nice perk of group coaching programs is the price. While it might be nice to work with an in-demand coach in a private setting, the fact is that many people can’t or won’t be able to afford that kind of cash when they first start seeking help. A group program gives them many of the same benefits at a more affordable cost.

This makes them a great lead in for a higher priced program because people are more comfortable investing a small amount at first. Then when they become confident that they are getting a good return on their investment they are willing to invest more.

That’s it for the first part of this series. We have a lot to go over in the next portion, so make sure you read the complete series. We’ll be talking a little bit more about the advantages of group coaching, with emphasis on FaceBook.

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SECOND LESSON

It’s time for your second lesson in the Group Coaching Training Course. I hope you found lesson one helpful. In today’s lesson, we’re going to talk a little bit more about the advantages of group coaching, with emphasis on FaceBook.

One of the biggest advantages of group coaching is convenience for both you and your clients. When you host a group, you can log in at any time to post, read and respond to comments. This makes it easy for people to ask questions as well as find and offer support from each other. This also means that you can work around your job and anything else you have going on in life, while still serving your clients.

When you start a group, you can have as few or as many clients as you want. Let’s say, for example, you start a subscription-based Facebook group and charge around $10 a month. With a hundred members you could easily bring in $1000.00 a month. This is a very nice model, especially when you’re first starting out, because people aren’t as reluctant to pay a small fee for exclusive access.

Another advantage of using Facebook is that you can take advantage of all the tools they have available. For example, you can post pictures, video content, audio files, share links as well as use built-in post scheduling, messenger and live broadcasting functions.

It doesn’t matter if you’re a health coach, dating coach or a business coach. You have a large audience, and they’re out there looking for you, so if at any time you need more members, you can use Facebook advertising to reach them. It’s easy and very cost effective to run a targeted ad campaign or simply boost posts that will interest your ideal client.

Enough about Facebook for now. Let’s go over a few things you can do to get members into your group no matter where you host it.

When it comes to selling anything online, even access to your group there is one important rule to always keep in mind, and that is to always make it easy for your customers to buy. I know it sounds simple, but you’d be surprised how often coaches (and others) get this wrong.

For instance, they don’t make the “buy” buttons noticeable or they make their contact information hard to find. Not providing clear calls to action (CTA) on their sales page is another big miss along with confusing website navigation.

It’s very important to make these things as simple as possible, so visitors can quickly find what they need. You don’t want them to have to search around trying to figure out what they should do next, or they’ll become frustrated and leave, before they take any action.

Keep in mind that not everyone will be ready to join the first time they see your group, so you want to make sure that you’re enticing new people to join. There are many ways you can do this and one of the most effective is email marketing. You should always be building a list of contacts. This way you can email them with updates, hints about what’s going on in the group and special offers that will make them eager to join. We’ll be talking more about this below.

THIRD LESSON

It’s time for your third lesson in the Group Coaching Training Course. This is all about strategies that will help you get your group noticed by all the right people.

If you want to host a successful group coaching program there are a few things that you will need to attract people who are interested in working with you.

You’ll need a basic marketing funnel that includes things like:

– A website

– Compelling sales copy

– A way to collect email addresses. (Aweber, Getresponse, etc.)

– An offer to entice people to join your list (free report, training, etc.)

– A solid call to action (CTA) with a buy button.

These things all work together to create a marketing funnel that will help you attract a steady flow of potential clients to your group. Once you have these things in place it’s time to think about marketing. This is a very important aspect of growing your client base but it’s the one thing that stops most coaches from achieving success.

Whether it’s that they don’t know where to begin, or perhaps they’re afraid of putting themselves out there, or a they feel like it’s not important, which is a big mistake, because if you don’t promote you’ll never fill your group.

Even if you have no marketing experience you can still promote your group. Try starting with a few proven strategies first and you’ll be an expert before you know it. Here are a few ideas to get you started.

– Build your public profile

Use your website to create and promote your public image. Your brand if you will. Everything from the design of the site to the content and interaction that occurs there builds the image that you want the world to see. Think of it like an interactive billboard.

– Use social proof

People make purchasing decisions based on recommendations more than any other factor. By including testimonials from customers, businesses can offer the proof that prospective buyers need. Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control.

– Use paid traffic

As I mentioned in your last lesson, Facebook ads are one of the easiest and most cost-effective ways to get more clients. Not only does it have incredible reach (almost everyone has a Facebook account) it allows you to target your market, so you can reach your ideal customer. It also has a retargeting pixel, that makes it easy to reach people who have visited your website, liked your page or joined your email list.

– Host a Webinar

Before a potential client becomes a paying customer, they want to get to know, like and trust you. There are several ways you can help them do that. One of the fastest is by creating and hosting a webinar.

Live webinars give you the opportunity to show off your personality and interact with your consumers. You can use them to show off your skills and share information that will show attendees that you really know what you’re talking about. Once you do that they’ll want to learn more from you and be more interested in joining your group.

When it comes to promoting your program, you don’t have to have a degree in marketing, but you do have to take steps to get in front of your audience. Don’t make it too complicated, just start with the basics, and build from there, soon your group will be full of people eager to learn from you.

FOURTH LESSON

We hope you are getting some tips from this short course.  Well we’re winding down to the end of this soon. But, we still need to go over a few things, so today we are going to jump right in and talk a little bit more about building your marketing funnel.

I have a question for you. Do your consumers move predictably from one product to the next, allowing you to calculate your expected income every month? Or do you experience both high and low months, never quite knowing how much you’ll make?

If you can’t predict your income each month, chances are your funnel isn’t set up right or maybe doesn’t even exist yet. As we discussed in your last lesson, having a marketing funnel is what will help you attract a steady flow of potential clients into your group. The good news is once you get your funnel right your business will grow almost automatically.

First let’s look at the top of your funnel. This is where all your potential clients first become aware of you and your business. In this case your group. It serves to create awareness, educate consumers, and cultivate interest in your product or service.

At this point they aren’t a paying customer yet, but they are getting to know you better. Learning whether your personality and style is a match for theirs, and whether they believe you can help them. Your job here is to entice them to take some form of action like joining your email list.

The next phase of your funnel should consist of low-cost offers, sometimes called “tripwires,” these items are a way for consumers to take you for a test drive, without the fear of commitment. This can be an ebook, short report, self-study course, or any other low-cost product. This will help them establish a connection with you.

Some people also include a related product as an upsell in their funnel. The reasoning behind this is that the consumer is already in a buying mood, so why not maximize profits by providing them with the next logical step (product) to help them achieve even better results.

Next, you’ll want to add mid and high-priced offers. This is where your group coaching program will fit nicely. Even if it’s low cost monetarily it still requires a level of commitment from the consumer, which to them holds a higher perceived value. You can also offer different levels to your group program.

I’ve seen some coaches offer three or more levels, depending on what they’re teaching. For instance, you could offer entry level where people can have basic access to what you teach, mid-level where they can have more interaction and a higher level where they can get direct access to you for consultation.

A good funnel will move smoothly from free to low-cost to high-end, with each step along the way being the very next thing your client needs in their training.

A great coaching funnel might look something like this:

1.    A free webinar or video

2.    A short report, ebook or small training program

3.    A self-study course or membership

4.    Low cost group coaching

5.    Mid cost group coaching

6.    High end private coaching

Keep in mind that not all clients who enter your funnel at the top will make it all the way to your high-level coaching, but you should build your funnel as if that’s what you expect to happen. As you increase the number of people who are active in your low-level group, you can adjust it to increase conversions and move them up to the next level.

FIFTH LESSON

Well, we have come to the final lesson in the Group Coaching Training Course. I hope you’ve enjoyed your lessons and learned a lot about how group coaching works and how you can fit it into your business.

In this final lesson we are going to talk about how to manage your coaching program without working yourself into the ground.

When you’re new to the process of group coaching it’s not hard to get confused. You struggle to figure out things like; how your autoresponder connects to your website, and what page to send buyers to after they complete their purchase. The sheer volume of choices available for every aspect of your business is enough to make even a tech savvy person a little bit crazy.

Every online business owner goes through this. As a coach though, you only need a few basic things to get started, as we discussed in lesson three.

– You’ll need a website

It’s where people will go to learn more about you and what you have to offer. It’s where you’ll share information, post content and create your sales and landing pages. I know that sounds a little bit complicated, but it doesn’t have to be. If you can, hire someone to create a site for you. If that’s not in your budget, then WordPress is a good option.

Of course, there is a learning curve but if you take things one step at a time you will be able to get set up fairly quickly, and if you run into a problem there are plenty of videos and tutorials that can help.

– You’ll need a mailing list

For that you’ll need an autoresponder service such as Aweber, Getresponse or MailChimp. They all provide you with everything you need to start collecting and sending emails. They’ll also provide you with training that will help you do things like create a web form and add it to your website.

As a part of your funnel, you’ll need, and opt-in offer and a series of follow-up emails that are designed to promote your products and services to new subscribers. These can be set up to go out automatically after someone fills out a form on your website.

Lastly, you’ll need a payment processor

Customers must have a way to pay you, whether it’s for a standalone product or coaching. The simplest way to set this up is with PayPal. Yes, there are many other options available, but PayPal is fast, easy and very affordable. Once you have an account you simply have to create a buy button, then paste the code generated into your sales page.

Don’t worry, they have easy instructions and if you can’t figure it out you can contact support or hire a freelancer or virtual assistant (VA) for a few dollars to do it for you. Once it’s done you’ll be able to take payments and receive an email whenever someone buys, and then you can follow up with welcome packets or product delivery.

As your business grows you may want to consider a more automated system with a shopping cart. There are plenty of options available. These can be self-hosted and installed on your website or a via a paid monthly service. Two that I would be happy to recommend are Shopify and AMember.

A shopping cart will take care of just about everything from payment to product delivery, including adding your new client to the appropriate mailing list, and sending out follow up emails. You can even choose a cart that helps you manage affiliate sales, if you plan on letting others promote your products and services.

When it comes to building a profitable group coaching program don’t let technical things like this hold you back. They are very doable and there is always help available, so don’t be afraid to ask for it.

As we close this final lesson, I would like to thank you again for joining MoreOnlineProfit.com for this short course. I sincerely hope that you’ve learned a lot about how to set up your own group coaching program.

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