How Much Advertising Should Be on Your Website?
If you start getting good traffic on your website, why not put up some advertising to make money? This is what many new website owners believe, but it could be hurting them, if not done correctly.
Online advertising isn’t what it used to be. Web users are becoming more savvy and sophisticated. They are ignoring banners and other ads. It’s a concept known as ad blindness. In the early days of the web, you simply had to send traffic to your ad-enabled website, and you were sitting pretty as far as revenue was concerned. This is no longer the case.
It’s a good idea for new webmasters to keep the advertising to a minimum, if at all. Initially, your website is unestablished. Google doesn’t like websites that focus primarily on making money. Instead, if you focus on creating value for your readers, you will gain authority. Google will notice this authority and reward you with better rankings. As your website increases its rankings and authority, you can slowly incorporate some advertising where it makes sense.
Make sure when you add your advertising to test its effectiveness. Test where on the page it works the best and which ads are doing better than others. You can use the concepts of split testing and click through rates to get this information. Many advertising platforms allow you to add code to certain pages to determine the conversions of the ad placement. If you find that your advertising is not bringing you a good return, find other ways to make money with your website.
An alternative to advertising is affiliate sales. You contract with major companies, such as Target, WalMart, etc. They give you a coded link that you place on your website. Usually, this link is incorporated into the content on your website. If visitors click on that link and purchase products as a result, you receive a commission from the vendor.
If you decide to use any form of advertising, and/or affiliate sales, make sure it is relevant to the theme of your website. You will confuse readers if you advertise baby carriages on a website about Forex Investing. Sometimes, you can connect products in a unique and innovative manner. But, it should always fit into the message of your website.
Whatever monetization strategy you decide upon, make your number one objective offering value to your readers. This could be in the form of offering reviews on products, revealing scams, or it could simply be an update to what is going on in your life.